- Villain - usually surrounded by darkness, face rarely seen
- Victim - displayed in different colours to show innocence and neutrality
- Tension
- Eerie music
- Ghosts, spirits, evil
- Fear and panic
- Stormy/bad weather
- Supernatural elements
- Majority of characters are quite young - group of teenagers showing vulnerability and naivety
- Failed attempts of heroism
- Arrogant characters who have no belief in the villain's existence - often first to be killed off or taunted
Underlined = typical conventions that I will strive to use throughout my film trailer
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